For this project, we provided end-to-end services. This was a social awareness project, working to raise awareness regarding being bold and embracing yourself.
Initially, we held extensive meetings with the team to understand the project’s vision and target audience. This helped us create an initial mind map to where the project is headed.
After brainstorming and constant discussions with the team, we created a strategy document that contained our roadmap to working on maximizing impact of the social project. This document contained pointers on brand strategy, website design, marketing strategies, e-commerce store development
We then worked on creating a quirky brand identity that attracts the younger audience which was the target audience of the project.